Parsons School of
The Loveseat is an imagined commercial universe where two people are required to purchase one object. Think of it as one-for-two instead of the familiar two-for-one.
With only one object to share, there is an interest in both parties to protect its durability, and the object also develops intangible value. Under this proposed concept, the act of purchasing is considered a social one, and the communication that now connects both participants is the ultimate benefit, and the object purchased simply acts as a currency in the exchange.
I documented this in a book which illustrates three different stories of couples sharing objects under the premise of The Loveseat. Each scenario involves two people and one shared object. However, the negotiation of sharing differs in each. These scenarios highlight how the re-design of an economic model demands a change in the design of products to accommodate, while also demonstrating the agency in negotiation that this specific system offers to those involved.
In the first, Danielle and Paloma share a mirror. Here, the object remains complete and the experience is the same for both participants.
In the second, Justin and Lucy share glasses. In this case, the object is affected (divided in half) yet the experience for both participants is equal.
The third example is of Maria and Maria sharing a menstrual pad. This illustrates a case in which the object is affected, and the experience is different for both participants.
The book is designed as a shared reading experience, where a character is assigned to each reader and the story told through the images becomes relatable to those interacting with it.